This feature hurts Facebook to Apple! loss of youtube
An Apple feature is estimated to cost Facebook millions of rupees. Not only Facebook but also companies like Snap, Twitter and YouTube have suffered huge losses due to this feature.
Today the need for smartphones has increased a lot. Over the years, many features have been added. Due to this, users have become more dependent on the phone. Users also store a lot of private data on it. However, many apps also track users. To avoid this, Apple released the app tracking transparency feature last year.
This feature was released with iOS 14.5. It acts like a shield. It prevents developers from tracking users through websites and apps.
With this feature, when users turn off tracking, it becomes difficult to create user profiles for advertising. Large companies are expected to suffer huge losses due to this app tracking crackdown.
According to a report by Lotem, many tech companies lost $ 16 billion (about Rs 1.21 lakh crore) in 2022 due to Apple’s app tracking transparency feature. These include companies such as Snap, Facebook, Twitter and YouTube.
It has been said in the report that the biggest impact has been on Facebook. Facebook is estimated to have lost 12.8 billion. After this comes the YouTube number. The report estimates that this will cost YouTube about $ 2.1 billion.
Let us tell you that this app tracking feature of Apple will be visible to you when you open the Facebook app. It contains a prompt asking users if the application wants to track other applications and services. For this, users have two options in which they can choose Ask App Not to Track or Approval option. live TV