The Economic Times newspaper claimed on Thursday that Tata Consumer Products Ltd will buy Bisleri International for up to 7000 crores, citing the packaged water maker’s chairman Ramesh Chauhan. Tata Consumer Products and Bisleri did not respond to requests for comment from Reuters. Tata Consumer was the top Nifty50 gainer today, surging more than 2.5% in early trade.
The Tata Group’s consumer business is run by Tata Consumer Products Ltd (TCPL), which also sells packaged mineral water under the brand Himalayan and hydration products under the brand Tata Copper Plus Water and Tata Gluco.
Industry observers believe that if the deal were to be finalized, it would give the FMCG arm of the Tata group a stronger move into the market for bottled water, which is a sector that is experiencing rapid growth.
According to a report published by market research and consultancy firm TechSci Research in FY2021, the value of the Indian bottled water industry was over USD 2.43 billion, which is equivalent to around 19,315 crores.
According to the report, it is anticipated that it would grow at a compound annual growth rate of 13.25 percent due to factors such as increased disposable income, rising health and hygiene awareness, and increasing product innovation.
According to the survey, “Bottled water is gaining popularity among customers since it is regarded to be more hygienic than loose conventional water in the market, which is not good for health and is harmful to drink.” This is one of the main reasons why bottled water is becoming more popular.
There are a number of companies that compete in this market, such as Coca-Cola India through its brand Kinley, PepsiCo’s Aquafina, Bailley from Parle Agro, and Rail Neer from the Indian Railway Catering and Tourism Corporation (IRCTC), but they are all unable to catch up to the market leader, Bisleri.
TCPL, which was formed by combining Tata Chemicals’ consumer products business with Tata Global Beverages, aspires to be a formidable player in the FMCG category by expanding its presence in existing categories and venturing into new ones.
TCPL stated in its most recent annual report that “we are well on track in our goal to become a leading FMCG company with strong product innovation, investment in strengthening our brands, and strategic acquisitions.”
Bisleri International, led by Ramesh J Chauhan, operates in the category of the bottled water brand Bisleri and the spring water Vedica. It’s also in fizzy drinks like Spyci, Limonata, Fonzo, and PinaColada.
Chauhan also created a number of great brands, including ThumsUp, Gold Spot, Maaza, and Limca, which was purchased by the Coca-Cola Business in 1993, when the Atlanta-based company re-entered the Indian market.