Ralph Lauren has announced a collaboration with the popular online game Fortnite to launch a digital apparel and accessories collection. According to The Verge, Ralph Lauren will join a long list of high-end fashion brands that have partnered with the game, including Balenciaga, Gucci, Louis Vuitton, Burberry, and Moncler.
Beginning Nov. 5, the collection will be available in the Fortnite item shop, where players can purchase various skins and accessories for their characters. To commemorate the collaboration, the iconic Polo Pony is getting a digital makeover for the first time in the company’s decades-long history.
For fans who wish they could dress like their Fortnite characters, Ralph Lauren will launch a physical collection beginning Nov. 2 that will closely resemble the digital outfits. The physical clothing will only be available on RalphLauren.com.
It will include polo shirts, hats, hoodies, a button-up, and joggers.
“Ralph Lauren has always designed dreams and imagined new worlds, and our collaboration with Fortnite will deliver a game-changing experience to a new generation of players and consumers. Our collaboration represents a completely new take on the Ralph Lauren brand, with an emphasis on the metaverse first and foremost.
We are excited to continue to lead digital exploration, building on our decades of foresight and innovation “Ralph Lauren’s chief branding and innovation officer, David Lauren, stated in a press release.
“Authentically expressing yourself is core to the player experience within Fortnite,” Epic Games President Adam Sussman added. “Ralph Lauren’s iconic ‘Polo’ design history, combined with the powerful versatility of Unreal Engine and Fortnite’s unmistakable style, has resulted in an inspired campaign and timeless looks that Fortnite players around the world are sure to love.”
Ralph Lauren also revealed that it is working on a true-to-life replica of the boots featured in the digital apparel collection, which will be available for purchase in the coming months.
After its debut in 2017, Fortnite quickly became a global phenomenon. While it is best known for its free “Battle Royale” mode, in which 100 players fight until only one combatant or squad remains, it also hosts concerts, movies, and designated social areas. Epic estimated that Fortnite would have more than 350 million registered users by 2020.