Within a few years, the world shifted from digital to the metaverse, and the metaverse now controls the future. Gaming is one of the few ways for Burberry to expand its global presence, and the partnership between Burberry and Minecraft is paving the way.
Channels Innovation’s director Philip Hennche believes that investing in gaming is a “marquee moment” because “gaming is a super important channel for us in terms of how we engage our customers.” Before delving into the partnership and collection, you should be familiar with Burberry, Minecraft, and their collaboration.
Burberry metaverse is inspired by the British fashion house founded in 1856. The company is now engaged in and promoting its wares in the metaverse industry. According to Rachel Waller, Burberry’s Global Innovation Director, the Metaverse is the “New Frontier of Storytelling” for Brands looking to engage customers in novel ways.
Minecraft is a metaverse game that will soon allow players to play on any chain. The game aims to give each player a distinct NFT identity and to visually represent the game by incorporating a variety of animations and scenes. There would be a city called SkyCity where people could play the game with one another. Minecraft is regarded as one of the most sophisticated games in the metaverse universe. Minecraft has over 140 million active users. These players can be found on over 20 different platforms.
The Collaboration Between Burberry and Minecraft
This is not the first time Burberry has collaborated with a video game franchise. It has many other industry partners, beginning with B bounce (2019), B Surf (2020), in-game NFT collection (2021), and the second one in July 2022.
Burberry and Minecraft launched a new adventure in the gaming world on November 1, 2022, with the goal of increasing Burberry customers and raising awareness of the metaverse. Burberry: Freedom to Go Beyond is a four-round video game set in a virtual London city. For gaming purposes, the players will be required to wear various Burberry brands.
Bringing the Digital and Physical Worlds Closer Together
Burberry’s virtual world is accessible via Minecraft Marketplace. The collaboration will bring the physical and digital worlds closer together. In a market where you can buy the physical collection, you will see scenes of people playing games on different walls and floors via a screen.
Furthermore, there are 15 different free skins available for download in-game. Burberry’s iconic looks inspire all of its designs. Minecraft designers have enhanced the aesthetic potential of these designs in order to attract more customers through gaming.
Burberry and Minecraft have joined forces to launch a new collection 4
To bridge the gap between reality and fantasy, Burberry will release an Instagram filter special as well as emojis and effects on the video-sharing platform Bilibili.
The game is set in a natural world where players must overcome various challenges and interact with various animals. The game’s goal is to magnify nature’s wonders in this way. Furthermore, in order to protect the environment, Burberry and Minecraft will donate enough money to protect over 525,000 trees through various means.
This initiative will not only protect the environment but will also aid in the preservation of many wildlife species’ lives.