Jeff Bezos, the world’s second-richest billionaire, may be out of the race for media rights to stream Amazon Indian Premier League (IPL) cricket matches. If that happens, Mukesh Ambani’s Reliance Media will be a strong contender for the rights.
According to a Bloomberg report, Amazon is in the mood to pull out of a media rights battle worth ₹7.7 billion, or about ₹60,000 billion. According to sources, the American giant has invested more than 6.6 billion in the country. Now spending more for the online streaming rights of IPL is just out of business. However, Amazon representatives have not made an official statement.
However, once Amazon exits, there will be competition for media rights between Mukesh Ambani’s Reliance, Disney and Sony Group Corporation. In this too, the claim of Reliance seems to be getting stronger. Any company that has acquired the media rights can cement its position as a major media player in a country with a population of 140 million.
Let us tell you that the e-auction will start from June 12. At the same time, at present, the only live streaming platform of IPL in India is ‘Disney Plus Hoster’. With the addition of the Gujarat and Lucknow franchises, the number of IPL matches has increased from 60 to 74.
Comments are closed, but trackbacks and pingbacks are open.